The foundation of your entire online business system. We create websites and landing pages that solve specific business tasks: explain the value of the product, build trust, are easy to use, and convert visitors into leads. Each website is built with the future promotion and scaling of your business in mind.

Working with your website to achieve stable, long-term growth without ongoing advertising costs. We establish the right structure and optimize your website for search queries so that it gradually climbs higher in the rankings among competitors and attracts your target audience from search engines.

Contextual advertising is a format that people encounter constantly in their daily lives. Every time you search for a service, company, or solution to your problem on Yandex, you see ads in search results, on partner sites, and in Yandex ecosystem services (Yandex Taxi, delivery, food, shop, market. In total, this amounts to about 136 million active users per day). At this point, the person already has a formed request and need, the solution to which they are potentially looking for here and now.

Because of this, contextual advertising works as accurately as possible: the business is shown to exactly those people for whom its service is relevant at that moment. We set up advertising so that you are visible at the point of decision-making — when the customer compares options, chooses a contractor, and is ready to leave a request. This makes the tool understandable, measurable, and one of the most effective ways to attract customers.

Yandex Maps is one of the most widely used services in everyday life. People open it every day to find a restaurant, salon, clinic, service, or to plan a route. In addition, many people regularly call taxis through Yandex, which means they constantly interact with this ecosystem and maps in particular. When a person looks at a map, they are already in the process of making a choice and are often ready to make a new decision right here and now. Advertising on Yandex Maps allows your business to be visible at this very moment — close to the customer, on their route, and in their field of vision. A well-developed company profile on Yandex Maps increases the level of trust and directly affects the number of inquiries.

*Only applicable to local businesses.

In the first stage, we conduct an introductory phone call, get acquainted, and analyze your business in detail. I ask clarifying questions to understand the specifics of your niche, goals, and current situation, and we discuss the format and terms of further work. This stage is necessary to establish correct and effective interaction from the very beginning.

Next, I study your target audience: who your customers are, what their needs are, how they make purchasing decisions, and what they pay attention to. At the same time, I analyze your competitors—their strengths and weaknesses, their approaches to promotion and positioning in the market. This allows you to avoid acting blindly and to build a strategy that takes into account the real situation in your niche.

Based on the analysis, we develop a promotion strategy. We identify your unique selling proposition, formulate key messages, and select the most effective tools. At this stage, we also plan the budget and implementation timeline so that you understand how and when the results will be achieved.

If a project requires a website or landing page, I develop its structure and navigation logic, create a design and content focused on conversion. The site is optimized for search engines and prepared for further promotion. Before launch, testing is carried out to ensure that the user path is clear and convenient.

Once all materials have been prepared, advertising tools are launched: contextual advertising on Yandex, advertising on Yandex Maps (if necessary), and other additional channels. All campaigns are configured taking into account the business strategy and objectives so that advertising begins to attract the target audience from the very first stages of work.

I set up analytics systems and regularly track key metrics: website traffic, applications, and advertising effectiveness. Based on the data, reports and conclusions are generated that allow us to understand what works best and where there is room for growth.

When the basic system is running smoothly, we move on to scaling. We evaluate current results and growth potential and make decisions about expanding the audience, increasing the advertising budget, or connecting new tools. This stage allows the project to grow systematically and without chaotic actions.